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This research serves to determine how the political ideology of Republican female candidates, in conjunction with political and cultural factors, affects the outcome of gubernatorial elections. An analysis of two 2010 gubernatorial races, taking place in New Mexico and Arizona, will use a case study approach to test the hypothesis that no single aspect of a candidate will ultimately decide the outcome of an election. This paper will also use an alternative ideol- ogy score to compare candidates, in addition to examining the history of female politicians. The findings support the hypothesis that one factor does not unilaterally determine an election.